Many years ago, it was normal for people to eat fruits and vegetables freshly picked from their backyards which are planted and nurtured without the aid of any form of chemicals. It came to a point where the community started to be stamped as consumers and this eventually changed the face of the food industry. Fast forward to now, the word organic is starting to make a comeback. The owner of a food establishment based in South America, Leonardo Gonzalez Dellan, said that not only restaurants are jumping in the bandwagon of healthy food choices but the retail industry as well.
In supermarkets, fruits and vegetables are categorized – organic, gourmet or superfood. An eavesdropper will know right away that this has become the favorite place of health-conscious individuals as they can share tips and tricks to fellow organic-eating-buddy. These scenes in every supermarket only shows that there is a growing number of people that are growing crazy of their diet and in making sure that they are consuming healthy foods.
More and more consumers are now becoming more conscious with what they eat and this signal as an opportunity for different brands to offer their own versions of health dishes. In India, more retailers are opening to sell superfoods and organic options. With the recent changes, entrepreneurs are also trying to leave their marks by experimenting.
The words superfood and organic used to be treated with reverend and assumed to be affiliated with rich people alone. Now supermarkets have a dedicated section for organic produce and farmers are organizing their own market days to sell their harvest. According to Naturevibe Botanicals’ founder and CEO, Rishabh Chokhani, India has seen such an incredible growth in organic products in the last ten years. In fact, the annual growth rate is 25 per cent and the market value has jumped from 675 crore between 2009 and 2010 to 40,000 million between 2016 and 2017.
As with every new trend these days, Leonardo Gonzalez Dellan said that the internet is responsible for the popularity of organic products because it has reached millennials who are not only consciously tech-savvy but also jumped on the bandwagon of consuming healthier and organic food choices.