During the one-day event hosted by Cvent CONNECT Europe, event and conference managers are encouraged to make use of the power of technology available all over the United Kingdom and Europe. This is to help them create strategy as well as meet the demand of their events and conferences that will result to a return of investment they can measure.
The Cvent CONNECT Europe is considered to be a huge gathering where hundreds of professionals coming from the most prestigious companies all over Europe come together and share their passion in utilizing technology while changing the landscape of events and conference management.
According to the founder as well as the CEO of Cvent, Reggie Aggarwal, who delivered a keynote speech during the event, emphasis should be given on the use of technology in order to automate tasks related to organizing events and to leverage the data and information available. This can be done easily with the help of the event management platform developed by Cvent. With the use of technology, organizers will be able to understand the demand of the attendees as well as to make sure that the meeting will be a successful one.
Aggarwal said that planners should be utilized in order to aid event managers as they dabble into the innovation curve brought about by technology. With the data available, they can support event organizers as they measure their ROI and it will also help them determine what needs to be improved in their consecutive events. The aim is that events should not be considered an expense in the part of the company but rather as an asset when they check their balance sheet.
During the Cvent CONNECT Europe, over 400 event professionals and those in the hospitality sector were able to attend. The event was held at the Pullman London St Pancras Hotel. Attendees were able to learn new innovations as well as gain tips for their next events. Event organizers and conference managers were able to have more insight into the industry through experience, networking and evaluation of case studies.