One of the favourite destinations of Qataris is Thailand mostly for medical tourism. With regards to gastronomy tourism, Thailand has made the effort to be a Muslim-friendly destination by offering Halal food. According to TanesPetsuwan, Deputy Governor for International Marketing of Tourism Authority of Thailand, gastronomy tourism is a new campaign that they would like to launch at the 2017 Arabian Travel Market in Dubai.
Last year, close to 30,000 Qataris visited Thailand for medical tourism but Thailand offers a wide range of tourism products from beach resorts, culture, nature and fresh cuisine. Recently, the Tourism Authority of Thailand launched the LINK project where L refers to local experiences, I for innovation, N for networking and K for keeping character.
Through LINK, Thailand hopes to attract international visitors to maximize the tourism revenue generated in local communities. Tourism income can be distributed evenly by actively promoting local tourism activities like SamutSongkram where tourists enjoy food and other offerings from floating markets, temples and boat rides through the canals.
Adding gastronomy tourism is a new strategy to gain the attention of Middle tourists. Since Thailand is also being promoted as a family-friendly destination, there are tourism offerings in the form of wedding and honeymoon packages. Recently, TAT has promoted the segmentation of wedding and honeymoon. Considering that the strength of Thai tourism lies on the fact that it offers different products to tourists, it also hopes that Qataris will consider Thailand as their wedding and honeymoon destination and not only for medical tourism.
It is very easy and convenient for Qataris to spend a holiday in Thailand because Qatar Airways has a direct flight from Doha to Bangkok, Phuket and Krabi and soon in Chiang Mai. Starting June 1, Qatar Airways will increase the frequency of flights from Doha to Bangkok including Phuket and Krabi.
Fresh cuisine in Phuket is one of the reasons why a lot of tourists prefer the place over other beach destinations across the globe. Hotels and restaurants serve traditional Thai cuisine made from fresh ingredients that are gluten-free, wheat-free and sugar-free for healthy living. Vegetables, fruits and herbs are delivered by local suppliers.