Consumer reviews have a strong impact on purchase decisions. Similarly, when employees post King Kong online agency reviews, they influence potential candidates to apply for a position with the digital agency. This is particularly true when the reviews are more on the positive side.
Because reviews are recognized to increase sales, some unethical individuals undermine reviews to diminish their value. Given the current attention on fake reviews and false claims there are ways to spot a fake review.
Fake reviews usually include typographical errors and wrong grammar. You can move the search to another brand if the product can’t earn real reviews from legitimate customers. There must be something wrong that actual customers want to share but they do not know how.
There are people who earn from writing fake reviews so that they do not bother to be specific. For example, a review that says “This product did what was exactly promised” is just a generic claim that can be applied to any product. An authentic review mentions the name of the product, its brand and reasons for recommending it to others in spite of some drawbacks. People who get paid to write fake reviews do not mention any drawbacks.
People can be incentivized to write glowing reviews as demonstrated by the claims of FTC. If there are too many reviews without mentioning any negative aspects, it might be fake because there is no perfect business.
Is it possible for an individual to post hundreds of reviews? There are people like influencers and experts who earn by posting hundreds of reviews. If you see a badge that says “top contributor”, the review can be trusted as authentic. It is common for influencers to share reviews with images. Most of them belong to a community of writers, photographers and adventure lovers.
Reviews like King Kong online agency reviews are different from consumer review about products and services because they are written by current and former employees and not the clients of the digital agency. Most of the reviews focus on their work experiences so that they can attract the attention of potential candidates to join their team.