Walmart Launches New Furniture Line; MoDRN

To the benefit of shoppers and companies like Arthur Fitzhugh Decorating, major retailers across the world, like Target and Amazon, have been putting greater focus on the home furnishing space.

Now, the US’s Walmart is stepping onto the playing field, with their latest new product range, MoDRN. An online-only furniture brand, it features three collections; Refined Industrial, Retro Glam and Scandinavian Minimal. Amounting to a total of 650 products, ranging from $20 to $899, the product range comes a year following Walmart.com’s renovation of their home section.

This move is only one of the retail giant’s efforts in building up its home furnishing offerings, with a particular focus on the online space. In 2016, it acquired Jet, and, by extension, online furniture site Hayneedle. Early 2018, Walmart also released their online and bedding brand, Allswell, following the renovations to its Walmart Home online page.

Additional information on the MoDRN brand, acquired from Walmart US eCommerce SVP and Group General Manager Anthony Soohoo and his blog posts, states that the collections it has on offer will increase, with additions to be made within the coming months.

The company says that the products are designed with the goal of providing that appealing specialty store aesthetics without the costly price point, and, with Walmart’s hands-on assembly services, could potentially be a special brand on the market. Especially given that the retail brand recently renewed and expanded on their partnership with the assembly and installation company, Handy, known for their expertise in indoor installations, with said offerings being made available to Walmart customers, and rolled out across the US earlier in September

Following the renovations made to the site, Walmart.com saw an increase in its Home destination of around 35% in 2018, with the company having to add hundreds of new items in order to keep up with all of the demand. The renovation, made a year ago, let Walmart’s website offer specialty shopping experiences, and this new product range builds up on that development.

Lord & Taylor already jumped on board, being the first third-party retailer to open a store on Walmart’s platform, which is a good first step for the retail brand’s efforts to create a home furnishing decoration for companies like Arthur Fitzhugh Decorating and customers.

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