SEO is a commonly-heard term in digital marketing, mentioned pretty much everywhere. It’s important for any business looking to establish an online presence for itself.
What is SEO?
Of course, something so important needs to be defined so people can understand how important it really is.
SEO, or search engine optimization, is the digital marketing strategy that brands utilize to appeal to search engines like Google and YAHOO. Simply put, the better a site’s SEO, the better they look to search engines, and the more likely they are to appear on the first page of search engine results pages (SERPs).
Admittedly, Google’s exact SERP algorithm isn’t public knowledge, but SEO professionals have been able to list down factors that greatly affect the ranking of sites.
On-page SEO deals with content and keywords on the site itself, like title tags, and the like.
Off-page SEO, meanwhile, deals with proper linking to other pages and sites, covering things like cross-platform promotion.
The importance of SEO
As for how businesses benefit from SEO, it’s not exactly a complicated relation.
The more attractive a site and its content are to search engines, the better the listings it gets from Google and its kind. Better SERP rankings mean that the site is more visible which, in turn, means that it can attract people and generate leads a lot easier.
In the online age, where a business can live or die based on how many people visit their site, SERP ranking matters. Professionals in the industry like king kong sabri suby stake their careers on the matter, as proper SEO can decide which businesses make it and which don’t.