People can now design their own holiday sweaters and have it shipped to their homes through UglyChristmasSweater.com’s “Create Your Own Sweater” feature on its website.
How does it work?
There are many online stores where you can look for the worst xmas sweater you are willing to wear, but the said Detroit-based company has been making a splash in the industry for some years now, selling $5 million worth of ugly sweaters in 2015 alone. But if you want something done exactly the way you want it down to the last details, these customized sweaters may just be right for you.
As soon as you click the tool, you will see a simple sweater template. Then, you can upload a picture, a logo, or a sketch that you want to be printed on it. You can also add text, but for now, it is limited to seven characters only. After designing, choose your size and how many xmas sweaters you want, and the request will be sent directly to their factory located in China. Your order will then be shipped ten days later.
How much does it cost?
Having your personalized sweater would not be as cheap as buying an already existing sweater. Each sweater costs $99.99. This is a huge jump from the $19 to $65 price range that ready to wear sweaters from the site costs. But if you order a single piece, it will be knitted by hand— a very personal touch to your order that sets it apart from mass-produced ones.
Bulk orders would give you a discount, however. If you order 250 sweaters, you can pay for each one for as low as $30.
Necessary for Business
Cofounder FradHajjar says that this option is an important step for their company. As ugly sweaters are becoming more and more popular, they are starting to compete with mass retailers like Wal-Mart, J.C. Penney, and Macy’s. Offering personalized sweaters would help them stand out in the industry.
For now, the automated knitting can only work with five to six different colors, which may make customization a little challenging. Additionally, they see cultural and language barriers as potential problems as well—making sure that the factory clearly understands the text and the image from the orders coming in from different parts of the world.