The decision-making power of potential customers relies a lot on word of mouth and the experiences of other like-minded individuals. Whether a customer is satisfied or not, they can freely share their thoughts through various platforms online. As a business owner, you can utilise these reviews to boost your products and services.
Make it accessible. Leave a link to a review site or short survey for customers to fill out. Make these links easy to access and quick to fill out.
Be honest. If you are starting out, be transparent to your customers that you are asking for testimonials to help your business grow. If they are satisfied with your service, they will be more than happy to help you.
Engage with respondents. If your customer leaves a positive note, express your gratitude. You can offer to include them in your newsletter to avail of special offers. If they leave a negative review, don’t fret. Thank them for pointing out the missteps and offer a token of apology with an assurance that your service will improve.
Share your success. Highlight the best reviews, share them on your social media pages or website as a badge of honour. Customers are your most valuable asset. Sharing their reviews boosts your credibility.
Find creative ways to highlight customer satisfaction. A King Kong marketing review was turned into a short video on YouTube, which allows more people to discover the company’s services.
Doing business is a two-way street. As you reach out to your consumers, make sure there are ways for them to reach out to you, too. A satisfied customer will never hesitate to help you promote your services.